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UN Lebanon #TakeAStep PR Stunt on Poverty

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01 September 2019
UN Lebanon #TakeAStep PR Stunt on Poverty
As part of its year-long integrated communication campaign #TakeAStep that was launched in December 2018 to promote the Sustainable Development Goals (SDGs), the UN in Lebanon produced a PR stunt recently, in collaboration with a leading Bank in Lebanon, to raise awareness on SDG1 and the issue of extreme poverty in the country.

#TakeAStep is addressed to the public. It is a call for action urging people to make a difference in their community by changing some of their habits and adopting simple actions that can have a big impact and help achieve the SDGs.

The 1’46 video went viral on social media reaching 1.2 million people to date, generating thousands of likes and hundreds of comments by people who were touched by the UN approach to the matter.

The short video outlines a normal day in the bank, in which people come to the ATM to withdraw cash. Nonetheless, the machine can only give them $4 or its equivalent in Lebanese pounds. The video portrays all different reactions at the moment, from anger, to frustration, to confusion, but no one could really imagine that $4 is the only daily allowance of many people in Lebanon.

The video is meant to uncover a striking reality and encourage concrete actions from the community. Multiple initiatives have been implemented in Lebanon to help the most vulnerable; however; many still live below the poverty line.

#TakeAStep focuses on 6 SDGs in 2019: 1- No poverty, 4- Quality Education, 5- Gender Equality, 7- Affordable and clean energy, 14- Life below water and 16-Peace, justice and strong institutions. The campaign has many elements, including informative posts, videos, infographics and visuals that you can check by following #TakeAStep or #أنا_الفرق #لازم_تفرق_معنا in Arabic and check UN Lebanon’s social media platforms on Twitter , Facebook and Instagram .

A guide with steps that can be easily applied to help people take a step to achieve the SDGs was also produced in English and Arabic and can be found on UN Lebanon’s website.