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Bassma NGO collaborates with UNIC Beirut on International Day of Families
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Bassma NGO collaborates with UNIC Beirut on International Day of Families

UNIC
Lebanese NGO for social development, Bassma, collaborated with UNIC Beirut and launched, in a press conference, a one-month campaign for families, under the patronage of the Minister of Social Affairs.
On the occasion of International Day of Families, Lebanese NGO for social development, Bassma, collaborated with UNIC Beirut and launched, in a press conference, a one-month campaign for families, under the patronage of the Minister of Social Affairs.
The campaign that is branched into four initiatives, aims at highlighting the importance of empowering families to reach self-sufficiency, and promoting family bonds within the Lebanese society. 
Bassma’s initiatives during the month of May include, “Meal-For-Meal”, an initiative organized for the second year in a row after a successful run last year. It involves the donation of a meal for every meal ordered by a customer in specific restaurants in Lebanon partnering with Bassma. Last year’s campaign managed to provide 2,000 hot meals to 500 families. 
“A simple click can help a family in need” with City Centre Beirut Mall, is the second initiative that will last until the end of the holy month of Ramadan. It entails a customized vending machine set at City Centre’s galleria area. The machine allows donors to choose any of BASSMA’s programs they would like to donate to, be it medical aid, education, house renovation, food aid or employment; and with a simple click, the donation would go there. 
The third initiative is “Family-Sized Love” at Carrefour Supermarket where the proceeds of items marked with a special sticker will go to helping Bassma’s families. 
“Live, Love, Laugh for a Cause” collection is the last initiative that will be active during the months of May, June and July. It involves selling “Live, Love, Laugh” bracelets where 25 percent of proceeds will go to Bassma’s unprivileged families. 
Founded in Lebanon in 2002, Bassma strives to empower deprived families to reach self-sufficiency, with a deep commitment to providing empathetic care and the highest quality of services to children and families in need.
You can check Bassma’s achievements in 2015 by clicking on this video.