16 Days of Activism Against Gender-Based Violence Campaign in Lebanon

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05 December 2017
16 Days of Activism Against Gender-Based Violence Campaign in Lebanon
In preparation for the “16 Days of Activism Against Gender-Based Violence” annual campaign (25 Nov -10 Dec), the Gender Working Group (GWG) of the United Nations System in Lebanon, led by the United Nations Population Fund (UNFPA) and UN Women, in collaboration with the United Nations Information Centre (UNIC) in Beirut, developed and implemented an informative and promotional campaign on gender-based-violence (GBV) and gender inequality in Lebanon. The campaign consisted of various components, including: a TV Spot, visual material, press release, and social media posts. It was meant to target the largest possible segments of Lebanese society to raise awareness on GBV despite recent achievements in terms of legal reform, strengthened roles of security forces, capacity development of relevant institutions and numerous awareness campaigns.

The TV Spot included animated cartoons showing facts and figures on GBV, as well as key messages on how to end such practices and create a secure and stable society for all. The video was distributed to all Lebanese TV stations, who in turn have started broadcasting it and would continue to do so until the end of the campaign.

The visual material included 16 Info-graphics and 16 Graphics Interchange Format images (GIFs) conveying 16 messages prepared by the GWG on GBV in all sectors in Lebanon.

In addition, a Press Release was disseminated to mark the launching of the campaign and invite the public to participate with the UN in Lebanon in raising awareness on this issue. UNIC Beirut also prepared a series of contributions, including tweets and ready-made-messages with the campaign logos for circulation on social media platforms of the UN agencies in Lebanon. Those also included a brief overview of the campaign and this year’s theme, as well as talking points for possible interviews.